Nestled in Miami's trendy Wynwood district, Mimi Yoga has illuminated its yoga studio with a unique decorative element - a Yellowpop LED neon light.
A bright idea
In our interview, Mimi - founder of "Mimi Yoga" - tells us about her desire to acquire a neon LED: "I wanted this neon LED to create something striking, an image that would remain engraved in the minds of my community. This message is of the utmost importance to me". I chose a customized neon sign and wrote: "Just Show Up" (translation: "Il Suffit De Se Présenter"). It's an important message for me; one that encourages perseverance and commitment.
A decorative element
Super important: Yellowpop LED neon is not just an accessory - it's a decorative element. It can be hung anywhere, on any surface, and is a creative way to express a message, whether in a yoga studio, an office or at home, on a wall, on a mirror or on a shelf. Mimi decided to hang her illuminated sign on a mirror - a strategic location within the studio and an instant attention-getter for all visitors. Mimi explains: "As soon as you enter the studio you see the neon LED. Visitors all want to take a picture of themselves in front of the mirror - even before they take off their shoes!". This LED neon has quickly become Mimi Yoga's iconic visual element, reinforcing the brand's image. Indeed, Mimi emphasizes that the illuminated sign is more than just a source of light; it reinforces the studio's mantra: "The LED neon glorifies the brand and, more importantly, the "Just Show Up" mantra. It's a powerful reminder!"
Engagement on social networks
Mimi encourages her customers to share their photos with the neon sign on Instagram by tagging her studio, creating a buzz: "I encourage people to share as much as possible, especially the neon 'Just Show Up', as it will make their friends want to come to the studio." And the results speak for themselves: posts featuring the neon LED generated significantly higher engagement. In the digital age, and to shine on social networks, it's vital to pay particular attention to your visual identity. The LED neon installed at Mimi Yoga not only reinforced the brand's image, but also had a significant impact on the engagement of its community.
At the end of the interview, Mimi gave us her opinion of the brand: "I would recommend Yellowpop to anyone trying to start a business or who already has one!"
If you're looking for a versatile, eye-catching way to express your message, look no further than a Yellowpop neon LED!
